"How do we make sense of a world where Wal-Mart is richer than 85% of the nations on Earth; where well-informed, obese consumers continue to drink Coke and eat at McDonalds; where rabbis discuss market segmentation strategies to counteract declining market share; and where naming rights to newborns may be sold to the highest corporate bidder? A senior marketing and media executive explains how large corporations and political leaders exploit our trust as consumers, and provides sane, actionable advice for making a difference."