"If we want it to be different, we have to insist on it. Jerome Hoffman MD, UCLA Medical School ü This 50-minute documentary was created to give an in-depth, academic perspective on the questionable marketing tactics of the pharmaceutical industry, and features the commentary of investigative journalists and medical professionals including Dr. John Abramson, author of Overdosed America, and Prescription Access Litigation Project Director, Alex Sugerman-Brozan. Other notable interviewees include Dr. Bob Goodman of Columbia University, founder of the 'No Free Lunch' program, and Dr. Jerome Hoffman of UCLA Medical School.Engaging and informative, the film offers a reasoned approach to the subject matter and is a terrific way to stimulate discussion about the ethical implications of pharmaceutical promotion. Filmmaker Kathleen Slattery-Moschkau has received both national and international press coverage, including The Atlantic Monthly, British Medical Journal, CNN, The New York Times, Psychology Today, USA Today and The Economist."