"From Vision Quest Media. Most people think of ""audience"" as the consumers of television, radio, magazines, newspapers, and the web. But in the same way a hardware store sells nuts and bolts, the media sell a product - you, the audience. Guaranteeing an audience to advertisers is what the media do, and it has to be the ""right"" audience: those with money to spend on the advertised product or products. This program examines the concepts of demographics, psychographics, how ratings affect media, targeting, and on-line advertising. Special Order only. Due any time. "